Assignment 3 Essay Example | Topics and Well Written Essays - 1000 words - 1

Assignment 3 - Essay Example Furthermore an understanding and integration of filtering, meaning watching, and meaning constriction also will be discussed. It is the hope of this author that through such an analysis the means by which individuals are marketed to as well is the means by which individuals relate to and understand marketing will be understood to a further degree. The first of the magazines which will be analyzed within this brief discussion is that of â€Å"Woman’s Day†. Exhibition of the niche market and segmentation that â€Å"Woman’s Day† represents is instantly noted by its cover. Whereas the covers of nearly every surrounding magazine have pictured upon them stylize, airbrushed, and otherwise unreasonable representations of beauty, the current edition of â€Å"Woman’s Day† features upon its cover representations of several culinary treats. As a function of the representation of food, and the overtly obvious title that the magazine exhibits, the individu al understands that this particular magazine is geared specifically towards a female audience most likely between the ages of 30 to 65. Accordingly the lifestyle that is exhibited by such market segmentation is likely that of a homemaker; or at least an individual that is highly interested in cooking and homemaking. Naturally the values and attitudes that such a magazine seeks to express are somewhat more muted and conservative than many of the other offerings that might be seen within a local magazine rack. Conversely, with respect to the magazine â€Å"Seventeen†, the subject matter is almost entirely different. As one can see both from the title and the highly sexualized imagery available on the front cover, the magazine seeks to integrate with a young consumer that is highly conscious of their clothing, busy, and overall sex of fuel. As a function of this nearly every single article that is advertised on the cover speaks to some if not all of these three subcategories of interest. Although it cannot be definitively stated by this author the upper bounds of the age group that â€Å"Seventeen† magazines might appeal, it is safe to assume that the magazine is most certainly geared towards an audience between the ages of 15 to 27 years of age. Although broad statements cannot be made with regards to the values attitudes and lifestyle of the consumer that might integrate with such a magazine, it is also safe to assume that these will necessarily be more liberal, relaxed, and open-minded than those the VALS that were exhibited within the market segmentation and representation of â€Å"â€Å"Woman’s Day†Ã¢â‚¬ . Finally, with regards to â€Å"Maxim† magazine the demographic and segmentation that is targeted and marketed to is almost exclusively male. â€Å"Maxim† represents a unique case due to the fact that many of the market strategies that are employed to sell the magazines are not entirely unlike the same marketing s trategies and segmentations that the pornography industry utilizes to sell their magazines. Accordingly, from a cursory review of cover as well as the stories, the main thrust of the magazine is concentric upon male sex drive. As such females are represented, both on the cover and inside magazine, and highly erotic (albeit clothed) poses whereas the stories that the company these representations are almost always concentric upon what might be understood as typical male behavior. As with â€Å"

UPS Company Strategy Case Study Example | Topics and Well Written Essays - 1500 words

UPS Company Strategy - Case Study Example It goes without saying that drivers of organizational change vary across organizations and businesses. However, the main drivers of organizational change can be summarized as follows: (1) information availability and distribution; (2) the pace of technological advancement; (3) the growing availability of technologies; (4) increased business competition; (5) rapid shifts in the global labor and product markets; (6) changes in environmental responsibility and requirements; and (7) changing customer expectations and demands (John, Cannon & Pouder 2001). More often than not companies operating in the present day business environment pursue change to align their strategic goals with the emerging information capabilities and, consequentially, use them to meet the rising consumer demands. As the number of companies in the logistics industry increases, the ability to satisfy customer satisfaction in the most cost-effective manner becomes the main source of companies’ competitive advantage. Nevertheless, the number of challenges faced by companies in the global market does not decrease. â€Å"Integrating activities both within and beyond organizational boundaries has become a major challenge at century’s end and will likely continue for the foreseeable future† (John, Cannon & Pouder 2001, p.145). ... The diversification of companies in the logistic market had the potential to distract UPS consumers with more attractive rates, prices, and services. Second, before the 1990s discipline and efficiency had always been the company’s top strategic priorities. According to Garvin and Levesque (2001), along with discipline and efficiency, continuous improvement had been the company’s principal legacy. The company had historically operated in the atmosphere of constructive dissatisfaction, which further instilled the values of continuous improvement and service excellence on company employees (Garvin & Levesque 2001). The historical commitment to efficiency and discipline and continued attention towards operations left many customers dissatisfied. Apart from the fact that UPS failed to envision changes in customer preferences and demands, discipline and efficiency left little room for monitoring changes in the external business environment. Finally, UPS had never had a formal strategic planning process, which made the implementation of strategic innovations difficult and problematic. As the entire world was changing, UPS definitely needed a fresh breath, and the new CEO had to restructure the company’s basic operations. Since the beginning of the new millennium UPS was constantly trying to define how exactly it could develop and sustain a competitive advantage. The creation of the new strategic planning process became part of the strategic innovations within UPS. Looking further into 2017, UPS anticipates that understanding the factors and forces affecting its market position will become its main strategic goal for years ahead (Garvin & Levesque